Responsibilities
• Work closely with the Studio Leadership, Product Owner and the Spin Master Franchise Team to set a product marketing plan that’s anchored in the set business goals, brand strategy and product roadmap
• Deliver high impact campaigns and initiatives that are brimming with creativity and sparked by a passion, its future players and fans
• Compile regular campaign performance reports and results, assessing against key objectives and KPIs. Analyze historical and current campaign data to optimize marketing campaign direction, strategy, and value
• Establish and execute marketing strategies and go-to-market plans, anchored in a product vision and business strategy to reach set goals, and execute on established marketing plans, ensuring that the product marketing strategy gets fulfilled as well as delivers on the overarching brand strategy
• Be responsible for setting the product marketing budget and providing regular updates on this, and report on campaigns to internal stakeholders ensuring everyone is onboard with objectives and KPIs, fully briefed on campaign elements and understand roles, responsibilities and requirements to execute on the campaign plan and to meet deadlines
Candidate Requirements – Skills & Knowledge
• You are experienced in working with digital marketing campaigns for games, and have a solid understanding of and interest in performance marketing through paid user acquisition
• You have experience working with Free-to-play mobile games
• You enjoy working with and driving KPIs around installs, engagement, retention and conversion
• You have experience managing marketing budgets and planning/strategy and you are good at presenting it to Stakeholders
• You have experience working with creative agencies
• You have an interest in and a good understanding of current marketing trends
• You will need to inspire and align others in this role, and so you know how to manage all kinds of Stakeholders, understanding how to present and articulate an idea or proposal by tailoring it to different audiences
• Exceptional communication skills both in writing and verbally
• You love working in a team and can collaborate across functions
• If you have experience working with both adult and kids audiences, that’s a plus
More about us and our business here: Nördlight & Noid
Uppdragslängd och arbetsplats
Uppdraget löper från början av januari under minst sex månader. Ett hybriduppdrag där delar utförs på deras kontor på Södermalm i Stockholm.
Så söker du
Är du eller någon du känner intresserad av uppdraget? Kontakta då Magnus omgående för ytterligare information på 0702-687420, eller skicka din Linkedinprofil och en kort beskrivning varför du du söker rollen till magnus.wallen@team720.se.
